The 8-Step Sales Process that Leads to Higher Productivity, Sales, and Customer Satisfaction
The 8-Step Sales Process that Leads to Higher Productivity, Sales, and Customer Satisfaction

Having a clearly defined sales process goes beyond knowing how to close a deal. Your sales process is the set of steps your sales team follows when moving a customer along the sales funnel. It begins before you make contact with a prospect and often continues long after the sale is finalized. A comprehensive sales...

Best Practices for Prospecting, Qualifying, and Closing
Best Practices for Prospecting, Qualifying, and Closing

Closing the sale is all about showing the prospect that they’re making the right choice – and there are proven techniques that can help you do just that. If you or any of your reps are struggling to close, you should try to identify and address the root cause. So, let’s start by looking at...

Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL)

Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated an interest in your company’s product or service in some way. But how does a lead show their interest? Essentially, a lead is generated through information collection, for...

Lead vs Prospect vs Opportunity – The Difference
Lead vs Prospect vs Opportunity – The Difference

In the sales world, there’s a lot of jargon that can cause confusion. Among this list of terms are the labels sales teams put on potential clients—prospect, lead, and opportunity. It seems like these definitions would be straightforward, but they’re hidden behind clouds of doubt. What is a Sales Lead? A lead is basically a...

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