Lead generation has been given paramount importance in B2B marketing. The main concern of most marketers is to reach wider audiences and generate new leads. Because of this, many marketers have lost track of what is really important.
The key reason that most people use when they say that cold call is dead is based on inbound marketing. They say that these days, people can easily research what they are looking for, and so you need to design all your marketing towards inbound marketing. They say you need to focus on providing excellent
When a team is inspired, they get a spring in their step. They’re more motivated to reach the team’s goals – and they’ll even work harder to get there. So, if you’re a line manager, inspiring your team is pretty high on your list of priorities. But how do you do it? How can you
Lead management doesn’t have to be frustrating. If it is, take it as a sign that something has to change. Marketing could succeed in generating as many leads as you’d like but unless you handle them with care, you could just as easily lose half of them from an inefficient handoff before any of them
These days, sales conversations are becoming even more buyer-focused, which means sales reps have to get creative when it comes to prospecting. Everyone is scrambling to develop their own hacks, techniques, and processes for prospecting in order to move prospects through the sales funnel and turn them into customers. Most sales experts will tell you