The Ultimate Email Marketing Statistics [2023]

Email marketing is one of the best ways to market your business online. Whether you’re a retail store, a heavy equipment company, or a healthcare center, emails allow you to stay connected with your customers.

To make sure you have the information you need to grow your business, we’ve compiled these statistics that define every sector. Whether you’re looking for B2B statistics, B2C statistics, or mobile statistics, you’ll find them here.

Check out these statistics to stay at the top of your industry!

What is Email Marketing?

Email marketing can be defined as “the act of sending a commercial message, typically to a group of people, using email.”

In simple words, email marketing refers to the act of emailing current or potential clients with the intention to make sales, buy their loyalty, promote your services or products, and solicit donations.

This marketing tool can also be used to keep customers informed about the latest discounts, offers, and changes.

It’s a conversion-rich and cost-effective marketing technique that has been in existence for a very long time.

Let’s now have a look at some email marketing stats.

Hubspot Email Marketing Statistics

There are 4 billion daily email users. (Hubspot)
37% of brands are increasing their email budget. (Hubspot)
A majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy. (Hubspot)
Subscriber segmentation is the most effective email campaign strategy. (Hubspot)
33% of marketers send weekly emails and 26% send emails multiple times per month. (Hubspot)
77% of marketers have seen an increase in email engagement over the last 12 months. (Hubspot)
Smartphone users prefer to receive brand communications via email. (Hubspot)
Almost half of the marketers report changing their email performance measurements as a result of Apple’s Mail Privacy Protection changes. (Hubspot)
Testing your emails leads to higher ROI. (Hubspot)

B2B Email Marketing Statistics

81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)
64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021. (HubSpot Blog Research, 2021)
15.8% of all emails go missing or have been caught by popular spam filters. (Email Tool Tester, 2022)
B2B marketers say that new product and feature announcement marketing emails have the highest click-through rate. (HubSpot Blog Research, 2021)
Automation is primarily used in email marketing to send triggered emails, drip or nurture campaigns, and segmentation. (Litmus, 2021)

B2C Email Marketing Statistics

87% of B2C marketers leverage automation as part of their email strategy. (HubSpot Blog Research, 2021)
50% of people buy from marketing emails at least once per month. (Salecycle, 2022)
Your audience will reward you with higher open and click rates if you don’t send more than five newsletters a week. (GetResponse, 2020)
60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. (Litmus, 2020)
More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. (GetResponse, 2020)
The single message autoresponder email had an astonishing 98% open rate and a 37% click-through rate. (GetResponse, 2020)
Nearly 22% of all email campaigns are opened within the first hour of sending. (GetResponse, 2020)
15.8% of all emails go missing or have been caught by popular spam filters. (Email Tool Tester, 2022)
59% of respondents say that marketing emails have influenced their purchases. (Salecycle, 2022)
64% of B2C marketers consider accessibility when creating their emails. (Pathwire, 2021)

Wrapping Up

These stats prove that email marketing is here to stay. These benchmarks can help you determine the right strategy to win and retain customers.

If these help you, they’ll likely help someone else! Feel free to pass these along to a marketing team member who may need a little pick-me-up, or mention us on Twitter or Instagram with your favorite statistic.

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