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Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL)
Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated an interest in your company’s product or service in some way. But how does a lead show their interest? Essentially, a lead is generated through information collection, for
7 Practices Tips for a Successful Outbound Calls Strategy
There are many factors that will determine the success or failure of an outbound call effort. Most of these factors can be tipped in your favor with the right planning and preparedness. Approaching an outbound campaign requires a sound outbound call strategy. Avoid these mistakes to ensure high open and response rates from your target
Best Practices for Prospecting, Qualifying, and Closing
Closing the sale is all about showing the prospect that they’re making the right choice – and there are proven practices & techniques that can help you do just that. If you or any of your reps are struggling to close, you should try to identify and address the root cause. So, let’s start by
5 Steps for an Effective Marketing
Successful marketing generates new sales. Some businesses understand this better than others — if you’re reading this, you’re likely familiar with the strong correlation. Driving sales should be a top priority for any business. Creating loyal brand customers is key for small business owners who seek to expand their reach but continue to cater to
What’s the difference between cold email and SPAM?
Have trouble explaining Email Marketing to others? Do you understand when Email Marketing becomes Spam? Do you understand what Spam is? People normally assume that cold emailing is the same as spamming, but it’s not. There are quite a few differences and if you come up with a good strategy for your cold emails, you’ll
Lead vs Prospect vs Opportunity – The Difference
In the sales world, there’s a lot of jargon that can cause confusion. Among this list of terms are the labels sales teams put on potential clients—prospect, lead, and opportunity. It seems like these definitions would be straightforward, but they’re hidden behind clouds of doubt. What is a Sales Lead? A lead is basically a
3 Tips to Turn Your Email Marketing Campaign Into a Winner
To run a successful business, you need an email marketing strategy that’s different from the rest. You can use an email marketing campaign to connect with your audience, let them in on the details surrounding your brand, give them special offers, and more. It’s a direct line of communication between business and consumers and is
How to Get Your Emails Read and Returned
Want to get your emails returned? Who doesn’t… Many of us would settle for just getting our emails read! Let’s face it: prospects get hundreds of emails per week and there is a slim chance they are going to read. To help break those barriers, here some tips on how to write the perfect email. 1. Put the prospect’s first
7 Email Marketing Tricks you need to know
Email marketing continues to have one of the highest ROIs of any communication medium and consistently outperforms social media. Furthermore, here are a few tips and tricks to improve your performance: Trick 1: Incentivize Signups Incentivizing visitors to sign up for your email newsletter is a great way to boost subscribers. For example, likewise offering
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