4 Effective Email Marketing Tips
Whether you are planning a cold e-mail campaign or you want to nurture some of your colder B2B leads, it is important to understand that you will never find one universally successful email marketing template. Each business is different, and what works for one business may prove to be completely inefficient for another. So, there
How to Prevent your emails from being marked as spam?
It doesn’t matter what type of company you have or what industry you’re in, email marketing needs to be a priority for your business. Spam filters do a great job keeping out most of the junk, these advances in spam detection have had the unforeseen side-effect of making it increasingly difficult for small businesses to
How to optimize your Email Campaigns?
Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Effective businesses consistently optimize email campaigns; emails sent just for the sake of having an email marketing campaign can end up with poor user engagement or worse your emails could be sent straight to spam folders. Optimizing your
9 Marketing Books You Should Read in 2021
With rapid digitization and continuously changing customer expectations, marketing strategies and tactics must change to keep up with the shift in the business environment. Moreover, the COVID-19 pandemic has completely transformed how businesses operate, forcing marketers to change their strategies further. Marketers who are keeping their brands ahead of the curve during these times can
The Ultimate Digital Marketing Statistics You Should Know in 2021
The digital marketing space continues to change rapidly. What’s effective now may not be as potent tomorrow. It’s important that practitioners from all walks of life stay up to date on the latest marketing statistics and trends. To make sure you have the information you need to grow your business in the coming year, we’ve
Inbound Vs. Outbound Marketing: The Difference
Inbound marketing was once neatly described by dot com millionaire Seth Godin, as “permission marketing”. It is based on tactics that pull potential customers into the business, rather than ones that push to get in front of them.The easiest way to think of it is like this, if potential buyers find a business, it’s inbound
8 Proven Tips to Make the Perfect Follow Up Call
In business, the follow-up is a fact of life. Now that texting is more common than calling, phone conversations aren’t getting easier for many people. However, phone calls are still an important part of business communication. When a customer reaches out to you, the way you handle that follow-up call can make or break
The 5 Tips for a Successful Cold Call
The key reason that most people use when they say that cold call is dead is based on inbound marketing. They say that these days, people can easily research what they are looking for, and so you need to design all your marketing towards inbound marketing. They say you need to focus on providing excellent
The 7 Errors of B2B Cold Emails To Avoid
Cold emails have become a staple in the online marketing realm for progressive companies across the globe. Cold calls or telemarketing are a thing of the past, as we’ve grown weary of such intrusive methods of advertising. However, when done correctly, cold emails could be your ticket to that next well-paying client or hundreds of
Starting a Successful Cold Email Campaign with PeaksLead
Cold email campaign are a powerful sales technique. When done right, it’s far more efficient than a cold call to initiate a conversation with your prospect. For this purpose PeaksLead offers you high quality leads constructed by huge database targeting and by a proven conversational based approach.
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