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14 Powerful B2B Cold Email Templates
14 Powerful B2B Cold Email Templates

B2B cold email templates are repeatable messages that B2B and B2C sales reps use to craft personalized emails that initiate contact with cold leads. When you use a template that works well with your target audience, you can simply fill in the blanks for each individual cold lead and get many emails out quickly. While

When is the best time to make a Cold Call?
When is the best time to make a Cold Call?

When it comes to making a cold call, finding the ideal time to contact someone is critical to maximizing the chances of having your prospects pick up the phone when you attempt to reach out to them. You can’t sell to someone if you cannot reach them, so identifying the perfect time to contact businesses

Cold Calling Tips to Keep Your Conversations Effective
Cold Calling Tips to Keep Your Conversations Effective

Cold calling and talking to a stranger is the hardest thing anyone can do. However, if you’re practicing customer development or conducting market research for your startup, it’s super critical to get the prospect to speak with you on the phone and not hang up. Getting to success will consist of roadblocks in the form

The Benefits of using Email Marketing
The Benefits of using Email Marketing

Marketing Email is a form of direct marketing that engages with customers and leads through email. Unlike other forms of marketing like advertisements, email marketing is an ‘opt-in’ channel, as your email list recipients sign up to receive your promotional content. Emails have two primary purposes: to promote or to inform. Informative marketing emails Aim

5 Cold Email Templates to Use in Your Campaigns
5 Cold Email Templates to Use in Your Campaigns

A cold email is the starting point of many sales interactions. It’s the way a company introduces itself and its offering to a potential customer that makes the first impression and hopefully starts an interaction. They tend to have lower response rates than other forms of communication, but they’re also low-effort on the salesperson’s side

7 SEO Lead Generation Tips To Boost Your Business
7 SEO Lead Generation Tips To Boost Your Business

SEO and Lead generation are among the two most important elements for creating an effective marketing plan to grow your business. Although lead generation and SEO are different, when you bring these two powerful strategies together, you will be able to Whether you own a new website or are simply a hands-on person who does

4 Effective Email Marketing Tips
4 Effective Email Marketing Tips You Should Know

Whether you are planning a cold e-mail campaign or you want to nurture some of your colder B2B leads, it is important to understand that you will never find one universally successful email marketing template. Each business is different, and what works for one business may prove to be completely inefficient for another. So, there

How Prevent your emails from being marked as spam
How to Prevent your emails from being marked as spam?

It doesn’t matter what type of company you have or what industry you’re in, email marketing needs to be a priority for your business. Spam filters do a great job keeping out most of the junk, these advances in spam detection have had the unforeseen side-effect of making it increasingly difficult for small businesses to

How to optimize your Email Campaigns?
How to optimize your Email Campaigns?

Email campaigns are an essential part of any good marketing strategy, but they are only effective when they are well-thought-out. Effective businesses consistently optimize email campaigns; emails sent just for the sake of having an email marketing campaign can end up with poor user engagement or worse your emails could be sent straight to spam folders. Optimizing your

Best Marketing Books to Read in 2021
9 Marketing Books You Should Read in 2022

With rapid digitization and continuously changing customer expectations, marketing strategies and tactics must change to keep up with the shift in the business environment. Moreover, the COVID-19 pandemic has completely transformed how businesses operate, forcing marketers to change their strategies further. Marketers who are keeping their brands ahead of the curve during these times can

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