Webinar offer the unique opportunity to connect to potential clients, organize large meetings, coach or train staff, and ultimately, add value to your users.
Today’s customers are smart, so marketing and sales techniques have evolved to keep up. People don’t want to be sold to. They’re looking for valuable information and solutions, so webinars are a great way to position a brand or service as just that.
To make sure you have the information you need to grow your business, we’ve compiled these statistics that define every sector of webinars.
What is Webinar?
Webinars are an online event that is hosted by an organization/company and broadcast to a select group of individuals through their computers via the Internet. (A webinar is sometimes also referred to as a “webcast”, “online event” or “web seminar”.)
Marketers and businesses around the world depend on webinars for lead generation and connecting with their potential buyers. However, there are many people who aren’t getting fruitful outcomes from their webinars.
Hosting webinars brings many benefits, for example:
- Location independence: they are an excellent remote alternative to in-person events.
- Scalability: you can simultaneously speak directly to hundreds, possibly thousands of people.
- Variety: the only limit is your knowledge and imagination.
- Real-time feedback: viewers can type in questions and comments as soon as your webinar is underway.
- Audience attention: viewers typically pay close attention just in case they miss something.
- Trust: you’re giving your business a human face, which helps forge stronger bonds with your audience.
- Leads: webinars are an incredible source of new leads.
Let’s now have a look at some Statistics.
Top Webinar Statistics
- 95% of marketers see webinars as important for their marketing efforts
- 57% of marketers host up to 50 webinars a year
- 73% of B2B marketers and sales leaders say that webinars are the best way to generate quality leads
- 60% of webinars are created for the entire customer lifecycle, from unaware prospects to loyal customer
- Marketing webinars typically have an average attendee score of 44%
- 54% of B2B professionals engage with a webinar on a weekly basis
- A webinar landing page conversion rate can be as high as 51%
- 17% of attendees sign up on the day of the webinar
General Webinar Statistics
- 95% say that webinars are a key part of their marketing efforts (On24)
- 64% of B2B marketers hosted a webinar in the last 12 months (Content Marketing Institute)
- Over half consider the quality of leads from webinars to be “above average” (On24)
- 73% of B2B marketers and sales leaders say that webinars are the best way to generate quality leads (GoToWebinar)
- 57% of marketers host up to 50 marketing webinars a year (On24)
- 52% of brands share webinar leads with their sales teams (On24)
- 62% of webinar attendees request a demo from sales (BrightTALK )
- 92% of professionals think a webinar is the best way to engage a large remote audience (GoToWebinar)
- 54% of B2B professionals engage with a webinar on a weekly basis (Search Engine Journal)
- 60% of webinars are created for the entire customer lifecycle (GoToWebinar)
- The global webinar market is expected to reach $800M USD by 2023 (Research Nester)
- 77% of the webinar market’s revenue comes from North America (Research Nester)
- 81% of professionals prefer webinars over other content for professional engagement and improvement (BrightTALK)
Webinar Registration Rate
- A webinar landing page conversion rate can be as high as 51% (Neil Patel)
- 59% of webinar registrations occur less than a week before the event (GoToWebinar)
- Most people sign up for webinars between 8-10 a.m. (GoToWebinar)
- Webinar promotional emails perform best on Tuesdays, Wednesdays, and Thursdays (On24)
Webinar Attendance Rate
There are several things that you can do to boost your webinar attendance rate. Statistics show that promoting it early enough (around two weeks prior to the event) could boost signups, and so does opting for an email to announce the event and send out timely reminders.
- 44% of webinars have fewer than 25 attendees (GoToWebinar)
- Marketing webinars have an average attendance of 44% (GoToWebinar)
- Mid-week webinars produce the highest conversion and attendee rates (GoToWebinar)
- 60-minute events attract the most registrants (GoToWebinar)
- Webinars under 200 attendees have the highest audience conversion rate (On24)
- The webinar’s content topic has the greatest impact on overall registrations (BrightTALK)
Webinar Engagement Statistics
- Tuesday, Wednesday, and Thursday are the best days to host webinars (Live Webinar)
- 11 AM and 2 PM are the best times to host webinars (GoTo 2)
- 44% of webinars attendees prefer webinars to last 45 minutes (BigMarker)
- 41% of attendees feel that 30 minutes is the ideal run time (BigMarker)
- 92% of attendees say they benefit from a Q&A session at the end of a webinar (BigMarker)
- Educational webinars are the most popular type of webinar (WebinarCare)
- Customers believe that on-demand viewing functions are a valuable addition to webinars (BrightTalk)
Now you know that webinars can have many long-term benefits. For example, they offer a cost-effective strategy for increasing brand awareness and building relationships with businesses and clients. Additionally, webinars are a very engaging way for lecturers and educators to share knowledge.
If these help you, they’ll likely help someone else! Feel free to pass these along to a marketing team member who may need a little pick-me-up, or mention us on Twitter or Instagram with your favorite statistic.
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