MQL vs. SQL The Ultimate Difference
Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL)

Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated an interest in your company’s product or service in some way. But how does a lead show their interest? Essentially, a lead is generated through information collection, for

Best Practices for Prospecting, Qualifying, and Closing
Best Practices for Prospecting, Qualifying, and Closing

Closing the sale is all about showing the prospect that they’re making the right choice – and there are proven practices & techniques that can help you do just that. If you or any of your reps are struggling to close, you should try to identify and address the root cause. So, let’s start by

3 Tips to Turn Your Email Marketing Campaign Into a Winner 2
3 Tips to Turn Your Email Marketing Campaign Into a Winner

To run a successful business, you need an email marketing strategy that’s different from the rest. You can use an email marketing campaign to connect with your audience, let them in on the details surrounding your brand, give them special offers, and more. It’s a direct line of communication between business and consumers and is

How to Get Your Emails Read and Returned
How to Get Your Emails Read and Returned

Want to get your emails returned? Who doesn’t… Many of us would settle for just getting our emails read! Let’s face it: prospects get hundreds of emails per week and there is a slim chance they are going to read. To help break those barriers, here some tips on how to write the perfect email. 1. Put the prospect’s first

7 Cold Email Marketing Mistakes To Avoid
7 Cold Email Marketing Mistakes To Avoid

Cold emails are still a powerful sales technique. When done right, it’s far more efficient than a cold call to initiate a conversation with your prospect. While a perfect cold email is supposed to generate leads, the ones not thought over often decrease your open rates, and sometimes even spoil the reputation of a business

Starting a Successful Cold Email Campaign with PeaksLead
Starting a Successful Cold Email Campaign with PeaksLead

Cold email campaign are a powerful sales technique. When done right, it’s far more efficient than a cold call to initiate a conversation with your prospect. For this purpose PeaksLead offers you high quality leads constructed by huge database targeting and by a proven conversational based approach.

Inbound Vs. Outbound Marketing | PeaksLead
Inbound Vs. Outbound Marketing

Inbound marketing was once neatly described by dot com millionaire Seth Godin, as “permission marketing”. It is based on tactics that pull potential customers into the business, rather than ones that push to get in front of them.The easiest way to think of it is like this, if potential buyers find a business, it’s inbound

5 Tips for a Successful Cold Call | PeaksLead
5 Tips for a Successful Cold Call

The key reason that most people use when they say that cold call is dead is based on inbound marketing. They say that these days, people can easily research what they are looking for, and so you need to design all your marketing towards inbound marketing. They say you need to focus on providing excellent

The Seven Rules Of Cold Calling 2
The Seven Rules Of Cold Calling

When is the best time to cold call potential clients? When it comes to Cold Calling a prospect, there are certain rules that should always be followed. Many of these rules came into existence due to the Lead Response Management Research Study, a breakthrough report that changed the industry. The response time, or how quickly you call someone back,

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