SEO and Lead generation are among the two most important elements for creating an effective marketing plan to grow your business.
Although lead generation and SEO are different, when you bring these two powerful strategies together, you will be able to Whether you own a new website or are simply a hands-on person who does all of your online marketing it will only take a few basic tips to generate more leads from basic SEO principles.
A website that is well-optimized is more likely to gain more customers and make more sales. People are also more likely to then share your brand across other social platforms like Facebook or Instagram once they’ve found your website through a search engine.
SEO can complement a business’s lead generation efforts by increasing awareness for the company through organic traffic to the website. The more often your website shows up on Google’s first page, the easier it is for your target customers to find you and learn more about your business solutions.
SEO will serve as a funnel that brings in a stream of leads to your website. Overall, it will make your website one of the best lead generation tools.
Earlier, most of the companies used cold calling (an outbound marketing tactic). After the advent of digital marketing, cold calling has become quite ineffective.
In contrast, SEO (inbound marketing tactic) helps leads find you. The SEO leads that approach you will be more receptive to what you offer than the people you approach out of the blue.
Here are some interesting statistics about SEO lead generation that you need to know.
On the whole, if you are looking for effective tactics to generate more leads, SEO lead generation is one strategy you can’t ignore.
Although the following SEO tips are fairly basic, the effects on traffic are exaggerated for local business owners. The same rings true for websites in a non-saturated niche where link building is less of a ranking factor and great content reigns supreme.
One of the best ways to use SEO to get more leads is to build an active blog with optimized blog posts. A blog combines all the elements you need for great website SEO. By posting content regularly, you are essentially providing fresh content, keywords, backlinking, images, social media engagement, and so on.
Here are some of the basics of SEO optimizing your blog:
Keep in mind, it doesn’t matter what kind of blog you have, these best principles should always be followed.
Keeping SEO in mind from the start of your blog launch is what will lead to consistent growth and business growth opportunities.
Website speed affects search engine rankings. Google’s main goal is to provide its users with the best experience possible, and the speed at which your website runs is a massive factor in helping them achieve that goal.
The faster your website responds to search, the higher Google will rank it.
Here are a few basic ways to increase website speed:
You can use a tool like Pingdom to help you check your website speed. Once you know how your site is performing, you can start to improve your load times based on the suggestions the tool makes.
Keyword research is a critical element of successful SEO. It involves finding terms that users type into search engines when searching for information, products, or services. When done right, keyword research can be a solid foundation of all your online marketing efforts and help drive every decision you make.
There are many keyword research tools that you can use to find the relevant keywords that lead to your website so you can drive more traffic, increase sales, and get a great ROI from your marketing.
Link building is the activity of acquiring links from other sites to your own. Links help users to easily navigate between pages on the web. They also help search engines to crawl between individual pages on your site, as well as between entire websites on the internet.
Link building is an important element in your overall SEO lead generation strategy, but it’s important to do it credibly if you want to get positive results from your efforts.
For instance, you must never buy links and only link to high-quality sources that will help improve the ranking of your own domain. Manual outreaching to bloggers for guest posting and link placements is still a very credible way to build links.
Make a list of people you’d like to reach out to. Come up with a subject line that works well in your niche and explain the benefits of accepting your offer (maybe offer them something in return) in the body of the email.
If you have a local business, then you stand to benefit greatly from using local SEO strategies to ensure that your audience can find you on Google.
Use the following local SEO strategies to benefit your business:
If you aren’t sure exactly how social media helps SEO, you are not alone. Many marketers are confused about the impact that social media has on SEO.
Google says that social signals are not among its ranking factors, but data from Search Engine Journal shows that social media can help your website rank better.
The data shows a very high correlation between ranking position and social signals, with the top-ranking pages on Google displaying significantly more social signals than the websites that don’t perform as well.
It could be argued that social media has an indirect correlation with SEO because the more of a social media presence you have, the more likely you are to attract those who will link to you.
So make sure you maintain active social media channels to help boost your SEO lead generation campaigns.
Customer reviews positively impact SEO, as well as your overall rankings. They act as a strong signal to Google and other search engines that your website is trustworthy and authoritative (the positive reviews, anyway).
Here are some basics behind utilizing them effectively:
Encouraging reviews: A great way to start acquiring reviews from your customers is to simply ask for them. Also, make it as simple, easy, and convenient as possible for people to leave a review to make it more likely that they will do so.
Repositioning: The digital prominence of your business plays a role in Google’s rankings. The search giant looks at your business’ involvement online to determine where to rank you in search. So make sure you position your business in the best light in order to improve your SEO.
Here are some ways you can do that:
All these tactics come together to help you reposition your business in the best light possible.
From creating an SEO-optimized blog to maintaining active social media channels, each of these seven SEO lead generation tips will allow you to experience consistent growth in your business.