Cold calling and talking to a stranger is the hardest thing anyone can do. However, if you’re practicing customer development or conducting market research for your startup, it’s super critical to get the prospect to speak with you on the phone and not hang up. Getting to success will consist of roadblocks in the form
In business, the follow-up is a fact of life. Now that texting is more common than calling, phone conversations aren’t getting easier for many people. However, phone calls are still an important part of business communication. When a customer reaches out to you, the way you handle that follow-up call can make or break
Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated an interest in your company’s product or service in some way. But how does a lead show their interest? Essentially, a lead is generated through information collection, for
Successful marketing generates new sales. Some businesses understand this better than others — if you’re reading this, you’re likely familiar with the strong correlation. Driving sales should be a top priority for any business. Creating loyal brand customers is key for small business owners who seek to expand their reach but continue to cater to
To run a successful business, you need an email marketing strategy that’s different from the rest. You can use an email marketing campaign to connect with your audience, let them in on the details surrounding your brand, give them special offers, and more. It’s a direct line of communication between business and consumers and is
Want to get your emails returned? Who doesn’t… Many of us would settle for just getting our emails read! Let’s face it: prospects get hundreds of emails per week and there is a slim chance they are going to read. To help break those barriers, here some tips on how to write the perfect email. 1. Put the prospect’s first
Email marketing continues to have one of the highest ROIs of any communication medium and consistently outperforms social media. Furthermore, here are a few tips and tricks to improve your performance: Trick 1: Incentivize Signups Incentivizing visitors to sign up for your email newsletter is a great way to boost subscribers. For example, likewise offering
Coming up with an Online Marketing plan for your small business can seem like a daunting task. There are so many options to choose from and a million fast-talking salespeople trying to sell you SEO, PPC, display ads, etc. So which of these is the most effective? So what are these online marketing success elements?