In marketing, lead generation is the process of identifying and attracting qualified leads. It’s an important activity because the marketing and sales departments only have so much time. In other words, they must focus on the most promising leads. A lead generation funnel is a tool that helps sales and marketing departments filter the leads they

Every business needs to acquire, manage, and nurture as many quality leads as possible, in order to convert them into paying customers. This process is known as lead management. It’s a delicate science, so your approach could really make or break your business. Here’s is the ultimate guide to lead management that will help you

Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. It’s important to provide sales teams with sales-ready leads. So businesses must use lead scoring to rank leads and determine their sales-readiness. But since it’s a delicate science, a misstep could damage your results. Nevertheless, this complete guide