9 Marketing Books You Should Read in 2022
With rapid digitization and continuously changing customer expectations, marketing strategies and tactics must change to keep up with the shift in the business environment. Moreover, the COVID-19 pandemic has completely transformed how businesses operate, forcing marketers to change their strategies further. Marketers who are keeping their brands ahead of the curve during these times can
The Ultimate Digital Marketing Statistics You Should Know in 2022
The digital marketing space continues to change rapidly. What’s effective now may not be as potent tomorrow. It’s important that practitioners from all walks of life stay up to date on the latest marketing statistics and trends. To make sure you have the information you need to grow your business in the coming year, we’ve
Inbound Vs. Outbound Marketing: The Difference
Inbound marketing was once neatly described by dot com millionaire Seth Godin, as “permission marketing”. It is based on tactics that pull potential customers into the business, rather than ones that push to get in front of them.The easiest way to think of it is like this, if potential buyers find a business, it’s inbound
8 Proven Tips to Make the Perfect Follow Up Call
In business, the follow-up is a fact of life. Now that texting is more common than calling, phone conversations aren’t getting easier for many people. However, phone calls are still an important part of business communication. When a customer reaches out to you, the way you handle that follow-up call can make or break
The 5 Tips for a Successful Cold Call
The key reason that most people use when they say that cold call is dead is based on inbound marketing. They say that these days, people can easily research what they are looking for, and so you need to design all your marketing towards inbound marketing. They say you need to focus on providing excellent
The 7 Errors of B2B Cold Emails To Avoid
Cold emails have become a staple in the online marketing realm for progressive companies across the globe. Cold calls or telemarketing are a thing of the past, as we’ve grown weary of such intrusive methods of advertising. However, when done correctly, cold emails could be your ticket to that next well-paying client or hundreds of
Starting a Successful Cold Email Campaign with PeaksLead
Cold email campaign are a powerful sales technique. When done right, it’s far more efficient than a cold call to initiate a conversation with your prospect. For this purpose PeaksLead offers you high quality leads constructed by huge database targeting and by a proven conversational based approach.
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Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL)
Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated an interest in your company’s product or service in some way. But how does a lead show their interest? Essentially, a lead is generated through information collection, for
7 Practices Tips for a Successful Outbound Calls Strategy
There are many factors that will determine the success or failure of an outbound call effort. Most of these factors can be tipped in your favor with the right planning and preparedness. Approaching an outbound campaign requires a sound outbound call strategy. Avoid these mistakes to ensure high open and response rates from your target
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