With rapid digitization and continuously changing customer expectations, marketing strategies and tactics must change to keep up with the shift in the business environment. Moreover, the COVID-19 pandemic has completely transformed how businesses operate, forcing marketers to change their strategies further. Marketers who are keeping their brands ahead of the curve during these times can do so because they are continuously reading and learning. Here, we list a few Marekttings books on marketing you should be reading this year.
From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers – ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget, or organizational size.
The march of artificial intelligence (AI) is relentless, and in marketing, nearly every software vendor is promising it in some fashion. But what does AI truly mean, and how does it apply to your work? In this expanded and improved third edition, marketers will learn even more examples and applications of AI as it applies to modern marketing.
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
This is a difficult time, that’s for sure, but it’s also a time of enormous opportunity. Entrepreneurs, small business owners, and self-employed professionals need to leverage these 8 trends to thrive in tomorrow’s economy! Pandemic, Inc. offers a strategic roadmap for businesses navigating the Coronavirus COVID-19 pandemic and quarantine.
Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.
Brand Storytelling gets back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step-by-step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a ‘hero’ to a ‘sidekick’ mentality, and positioning the customer as a key influencer to motivate the audience.
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names.
There are undoubtedly many other marketings books related to digital marketing, social media, and other aspects of marketing available in the bookstore. But we believe you can start with these books and keep adding more to your library as market dynamics and trends change.