Lead vs Prospect vs Opportunity – The Difference
In the sales world, there’s a lot of jargon that can cause confusion. Among this list of terms are the labels sales teams put on potential clients—prospect, lead, and opportunity. It seems like these definitions would be straightforward, but they’re hidden behind clouds of doubt. What is a Sales Lead? A lead is basically a
7 Cold Email Marketing Mistakes To Avoid
Cold emails are still a powerful sales technique. When done right, it’s far more efficient than a cold call to initiate a conversation with your prospect. While a perfect cold email is supposed to generate leads, the ones not thought over often decrease your open rates, and sometimes even spoil the reputation of a business
6 Effective Sales Strategies to Close Deals
Heading into a closing conversation with a prospect is always nerve-wracking. No matter how impressed they seemed during your demo or how enthusiastic your champion is, there’s always a chance you’ll lose to the competition, they’ll decide to postpone their decision until next quarter, or they’ll ask for a price you can’t deliver. You have
4 Effective Email Marketing Tactics to Convert Your New Business Sales Leads
We’ve all received an email we immediately deleted, marked as spam, or ignored altogether. If this is happening to your emails, you need to determine why. Maybe you aren’t effectively grabbing your audience’s attention. Or perhaps your subject lines don’t reach out and say “Open me!” Or your calls to action don’t scream “Click me!”As
5 Phone Sales Tips for Closing Faster
In today’s economy, the phone is actually a jackpot of sales opportunities. But without the right phone sales tips and techniques, all those phone calls are useless. After all, high-level prospects receive between 5 and 25 sales calls every day, and their goal is to get off the phone as quickly as possible so they
The 7 Steps of the Sales Process You Should Know
What are the seven steps of the sales process according to most sales masters? The following steps provide a good outline for what you should be doing to find potential customers, close the sale, and retain your clients for repeat business and referrals in the future. Step 1: Prospecting The first of the seven steps
3 Simple Steps to Implement for Building Out a Prospect List
You’ve gotten everything ready to go—you know how to get in the door, you’ve put together a perfect pitch, and you know how to close. The only thing left? Actually finding the prospect list to pitch to.
8 Sales Qualifying Questions to Ask Your Next Prospect
No matter how many deals your team closes now, you can always improve your sales qualifying questions to target the right customers and convert a higher percentage of prospects. Read the tips below to optimize your sales qualifying questions.
3 Must-Haves for Effective Lead Management
Lead management doesn’t have to be frustrating. If it is, take it as a sign that something has to change. Marketing could succeed in generating as many leads as you’d like but unless you handle them with care, you could just as easily lose half of them from an inefficient handoff before any of them
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