Coming up with an Online Marketing plan for your small business can seem like a daunting task. There are so many options to choose from and a million fast-talking salespeople trying to sell you SEO, PPC, display ads, etc. So which of these is the most effective?
So what are these online marketing success elements? And why have you never heard of them before?
Credibility is by far the most important part of marketing. Without this trait, our marketing efforts will not work well. With this trait, your readers, your followers, your buyers, and your customers, will listen to your message – and hopefully, look to you for even more information. Your credibility and your believability will keep readers hooked. They will then be more likely to take a chance and buy from you.
All of your online marketing efforts need to be as user-friendly as possible. This means that your website and blog need to be easy to understand and use. It’s navigation buttons needs to be easy to see and follow. Your contact information needs to be easy to find.
The whole point of marketing is to get you and your book noticed. We do this by utilizing social media such as Twitter, Facebook, LinkedIn, YouTube, etc. We can also get interviewed on the radio, or in a magazine, or write a guest blog post, or get our book reviewed, or create a podcast.
People need to understand why your book is worth buying from you. We can help this process with press releases, videos, and testimonials. Having credibility, usability, and visibility all together makes you and your book much more sellable.
This momentum will happen when you continue to improve your credibility, usability, visibility, and sellability. Constantly working on and improving these five elements will make them more powerful and make your marketing efforts more effective and productive.
Get in the driver’s seat and see for yourself what PeaksLead can do without having to sign up for an account.