Email is an extremely powerful tool and one of the best ways that you can stay connected with your audience. Lead Generation Email can work wonders for your marketing strategy and result in tons of new conversions for your brand.
Email lead generation is a means of collecting leads through the use of an email opt-in form. It’s all about gathering information on potential customers, such as their name and email address. Listed below are 9 lead generation email tips that you can use to drive a steady stream of leads to your business.
1. Perform Lead Scoring
A big part of marketing is the ability to reach the right people with the right message at the right time. Lead scoring can work in a number of different ways, but it’s designed to help you prioritize your leads.
Lead scoring is a way to help you sort and prioritize your leads. It’s an effective technique for ensuring that you get qualified leads that are most likely to welcome your emails.
One way to use lead scoring in your marketing is to use email automation to help you score leads.
For instance, if a potential customer has already viewed a certain product on your website, it makes it more likely that you will be able to convert them with an email offering them a 25% discount on that product.
If the visitor isn’t already on your list, you can use this as an opportunity to get them to sign up by displaying an exit-intent popup as they’re leaving the product page.
2. Design clean and concise emails
Email marketing doesn’t need to be flashy. In fact, it shouldn’t be. Focus on delivering clean, easy-to-read emails. Here are a few best practices to follow when designing your emails:
- Plain fonts: Your emails shouldn’t be flashy. They should be easy to read, so use plain fonts.
- Simple Design: Choose a clean, simple template design that makes your emails easy on the eyes. This will help you generate more leads.
- Text Formatting: Use well-spaced, concise wording, and highlight important information to make it as easy as possible for your subscribers to digest your email content.
- Clear CTA: Your call-to-action button must be easy to see and click on, particularly for readers on mobile devices.
3. Use Catchy Email Subject Lines
The best email subject lines grab your leads’ interest immediately. It’s important to get creative with ways to inspire curiosity or urgency to click. Use elements like bold, italic font, and emojis to capture the attention of your audience and draw their gaze to the most important part of your email – the subject line.
This tactic can make a massive difference to the success of your email campaign by increasing your email open rates, and ultimately your customer conversion rates.
Let’s say that I’m sending an email with a discount promotion. My original subject line says, “Get 20 percent off all products today.”
Not bad, right? But let’s make it better:
- Snag 20 percent off exceptional products today
- Want a fantastic [product]? Grab your 20 percent coupon!
- Read for amazing [result]? Take advantage of our most generous deal this year!
4. Always include a strong Call-To-Action (CTA)
Every email should have one clear and compelling CTA that is easy for readers to act on. To incorporate a strong CTA in your emails, use creative language that will attract your readers’ attention and encourage them to follow through.
The most effective CTAs are those that incorporate an element of urgency, excitement, or mystery. They are hard to ignore and spur readers into action, helping you to improve your conversions.
Listed below are a few ways to help you get more action from your CTAs:
- Use action oriented text: Draw the reader in and compel them to take action by using text like “Get the Discount”, “Reserve Your Spot”, “Try for Free”, and so on.
- Keep it short: As a rule of thumb, keep your CTA text to just two to three words. If necessary, you can use up to five or six, but no more than that.Create urgency: Use phrases like “Shop Now!” “3 Spots Left”, “60% Off Today Only” to create a sense of urgency in your CTAs and generate higher click-through rates.
5. Nurture Your Email List With Amazing Content
Content isn’t just for your website. It also belongs in your emails.
People are more likely to engage with your emails, and open them in the first place, if you deliver exceptional value in each message. This means surprising and delighting your customers with amazing content.
Maybe you share a little-known tip that can revolutionize the way your leads approach a specific problem. Perhaps you email an in-depth video that helps them reach a goal.
Whatever the case, don’t send emails just to send them. Make sure there’s a purpose behind everyone.
6. Leverage social media channels
Your social media channels can be a powerful tool in helping you grow your email list. You can add a CTA to your profiles and schedule daily posts to help you promote your free download so that you continue generating leads on autopilot.
In addition to promoting your email list on social media, you should also promote your social accounts through your email list. This way, you will grow your social media audience and your email list at the same time. For best results on social media, you can also try tools like Facebook marketing tools, Twitter marketing tools, etc.
Here are a few additional ways to leverage your social accounts to build your email list:
- Add content upgrades to your blog posts, and then promote them on Pinterest to grow your traffic and your audience. I personally recommend that you use Thrive Themes for this, as it’s the tool I use. You can read my full review of Thrive Themes here.
- Add a sign-up button and opt-in form to your Facebook page to give people even more opportunities to sign up for your list.Use promoted pins and Facebook ads to grow your list at a faster rate.
- Add click-to-tweets to your content upgrades so subscribers can share your lead magnets with their networks, thereby expanding your reach.
7. Automate Your Email Campaigns
Automation offers several benefits for email lead generation. Chief among them, you’ll spend less time on marketing. That’s always a good thing.
Once you automate your email marketing, you won’t have to worry about sending emails at the preferred times or writing emails in a rush.
You can use specific triggers to send the right emails to the right subscribers at the right time. Potential triggers could be when customers do any of the following:
- Signing up for your email list
- Registering for your webinar
- Buying a product
- Subscribing to a service
8. Provide valuable content
Rather than sending out “fluff content” just to send an email, provide useful, targeted content that will keep your email list subscribers engaged.
Always prioritize value over all else. To accomplish valuable content, all you have to do is find your audience’s major pain points and create intent-based content around them.
For instance, if your audience’s biggest challenge is building a profitable online business, you might create high-quality content that answers the question of “How to build a successful site starting from scratch” and then break it into sections and send it out in a series of emails.
9. Incentivize referrals from current subscribers
You can also take advantage of existing email subscribers by incentivizing referrals. Instead of asking them to refer customers to buy products, ask them to refer email subscribers.
They might get a free download, a small discount off a future purchase, free shipping on a future order, or some other benefit. Make sure it’s worth the time and energy it takes for your subscribers to promote your email list to their friends and family members.
In other words, focus on value. When you ask someone to give of their time, you need an excellent reason for them to donate it.
Summary
Each of the 9 Lead Generation Email tips listed above has been proven to be effective over time, particularly for small and medium-sized businesses. Implement them in your Lead Generation Email and start growing your customer base today.