Cold emails have become a staple in the online marketing realm for progressive companies across the globe. Cold calls or telemarketing are a thing of the past, as we’ve grown weary of such intrusive methods of advertising. However, when done correctly, cold emails could be your ticket to that next well-paying client or hundreds of loyal customers.
The average reader’s attention span is short enough, so consider their mindset when scanning over a subject line from a seemingly random address.
Consider the unruly amount of emails rolling into the busy professional’s inbox. Using relevant keywords will work as a filter and ultimately catch their eye among all unrecognizable messages. After all, you have neither worked with nor contacted this individual in the past, so surely they won’t acknowledge your address.
As should be standard practice for all emails, avoid appearing invasive or suspicious in your subject lines by knowing too many details. However, knowing a significant co-worker or client of this individual is a great way to catch their eye and initiate a conversation.
Adding a personal touch is still attainable without having met this prospect in person. Simply incorporate their company’s name toward the beginning of the subject line to ensure that they will not be scanning over or deleting your message. That said, refrain from using all caps as that reads more like clickbait than a personalized business inquiry.
The best subject lines for cold emails don’t make future clients work any harder than they already are. Give them a general idea about the content of your email and your intentions for contacting them. The recipient ought to know whether you’re asking something of them, offering them a service, or selling a product prior to opening the email.