Inbound marketing has progressively become one of the best ways to generate leads and it also has a great ROI. Well-executed inbound marketing is 10x more effective than outbound.
This means your company gets to make more money and increase the number of sales coming their way by implementing a less intrusive marketing strategy.
1. Create a Blog
Unfortunately, simply having a blog is not enough–everyone has a blog. You need to focus on creating posts that remind you of Wikipedia articles. This means creating a post that is thorough, in-depth, and frequently updated.
Creating content with generic tips that is under 1,000 words in length is not going to do much for you. This content takes longer to create and you may even create less but the ROI is 10 times better.
You can mention your product naturally within the content and answer any relevant questions within your post. This is far more effective than interruptive ads that may not even be targeting the right customers.
What benefits should you get from writing regularly on the blog?
- Create your community of followers , people who care about your world. An interesting KPI here is the number of subscribers to the blog.
- Generate awareness : make your business known to the world. Many people may discover your company thanks to a certain quality article, which perhaps they have discovered through Twitter (for a retweet of one of your followers).
- Position your company as an authority in your field. . Writing quality articles on your company’s blog is a great way to demonstrate the authority you have in a given field. Explaining how to do this, how to do the other, giving ideas about aspects of your field, the reader can make an idea of the level of domain that your company has over that field.
- Position yourself on the web, rank in top positions of google (and other search engines) for certain searches. We are interested in being there for the authority but also for a strategy issue to attract new customers. Going out in Google in first positions means receiving clicks, visits to our website.
2. Create survey technique
It has been proven time and time again that backlinks are the currency of the internet so if you are creating amazing content but not ranking for your target keywords, there really is no point.
A good way to bring in backlinks for your website is by creating a survey technique. This technique revolves around creating original statistical content that serves as a link magnet for your website.
Here is how it works:
- You narrow down on a topic that has not been extensively covered and has a need for statistical information.
- You run a survey on the topic to get original data that you will later use to create graphics and stats.
- Lastly, you reach out to experts in the industry for quotes that will add to your original research.
3. Guest posting
Constantly creating content for other brands will allow you to reach a wider audience while also building the authority of your own website.
Creating great content for other websites has a good ROI because it will help you bring in customers for years to come while also giving you valuable backlinks, connections within the industry, trust from a new audience, and more brand awareness.
What benefits should you get from Guest posting?
- Build Relationships in Your Niche: Guest posting will help you build relationships with other relevant bloggers from your niche, which is particularly useful if you’re new to the scene.
- Boost Rankings and Brand Awareness: Guest posting will help your blog rank better in search engines.
- Establish Authority: On your own website, you are the chief. However, it takes a long time and a lot of effort to build a blog from scratch and make it a recognized fountain of knowledge and wisdom.
- Shorten the Sales Cycle; Content marketing is a fickle beast that has the power to drive sales or drain company budgets. When you distribute high-quality content through multiple channels, using popular blogs and established platforms, you nurture trust with your target audience.
The key here is to provide value before you ask for something. You can be subtle about it and mention how you love their brand, which is why you have linked to them numerous times. This way, they feel the need to reciprocate as well.
4. Offering a free tool
Offering a free tool allows your potential customers to test run your company and decide whether they want to invest in something paid or premium. It will also help you grow your reach online because you can aim on becoming known as the best free option out there.
This will potentially bring in backlinks and leads.
5. Video content
Did you know that simply mentioning the word ‘video’ in an email subject line results in the click-through rate increasing by 13%?
In 2020, people want content that is more entertaining, easier to digest (your brain processes these visuals 60,000 times faster than text), and quicker to consume.
Including other types of media in your content such as videos, infographics, audio, and more result in happier readers.
Why? Because instead of big text blocks that seem to be repeating themselves, you are providing concrete examples through pictures, infographics, and video content.
6. Podcast
Podcasts are becoming increasingly popular as an inbound marketing content strategy. It is a great source for people to keep up with the latest trends by following what others are doing in the industry.
People typically listen to podcasts:
- While they are traveling/commuting,
- During work breaks
- When driving
- At home
Most podcasts address specific audiences that are interested in a particular topic. Here is what you can do for B2B lead generation with podcasts:
- Start your own podcast. Before you do that, make sure you create a content plan for a few episodes in advance. Most podcasts often fail to do so and are not able to keep making new podcasts. A dead podcast is quite opposite to the typical inbound marketing strategy aims. Meaning that it will drive your customers away.
- Find the podcasts relevant to your business and request to make a guest appearance. Try to provide your value proposition and your pros during this podcast without making it sound sales focused. Provide them with an easy to remember link to your landing pages. This is a way to get new website visitors.
- If you start your own podcast, make sure you invite the popular kid of your industry. This will help you increase your visibility and reach more people. It will also make people associate your business with that person/business. So make sure you select the popular kid with a good reputation to attract your ideal customers.
Through podcasts, you can inform other businesses that you are resourceful and that they can rely on you. This is the right kind of trust you need for your inbound marketing strategy.
7. Host a webinar
Hosting a webinar is very much like creating a free guidebook except that it is better. Your customer gets to see you in action and it is a more engaging way to impart information.
Most customers are more than happy to give you their email and name in exchange for an awesome webinar that will teach them something new. Tons of people do this to bring in leads.
It is also a very affordable strategy to focus on. You can simply use a webinar hosting service like Click Meeting to get started.
Conclusion
The world of Inbound Marketing is exciting, to think how we can attract thousands of users interested in what we can offer. Succeeding in this area requires having a good strategy and then having tools that allow a good implementation.
Inbound marketing is all about giving your potential leads the right information at the right time. If you do this, those potential leads have a good chance of converting into long-term customers.