7 Inbound Marketing Strategies to Generate More Leads
7 Inbound Marketing Strategies to Generate More Leads

Inbound marketing has progressively become one of the best ways to generate leads and it also has a great ROI. Well-executed inbound marketing is 10x more effective than outbound. This means your company gets to make more money and increase the number of sales coming their way by implementing a less intrusive marketing strategy. 1. Create a

Lead vs Prospect vs Opportunity – The Difference
Lead vs Prospect vs Opportunity – The Difference

In the sales world, there’s a lot of jargon that can cause confusion. Among this list of terms are the labels sales teams put on potential clients—prospect, lead, and opportunity. It seems like these definitions would be straightforward, but they’re hidden behind clouds of doubt. What is a Sales Lead? A lead is basically a

3 Simple Steps to Implement for Building Out a Prospect List
3 Simple Steps to Implement for Building Out a Prospect List

You’ve gotten everything ready to go—you know how to get in the door, you’ve put together a perfect pitch, and you know how to close. The only thing left? Actually finding the prospect list to pitch to.

How to Build a Highly Targeted List of Prospects
How to Build a Highly Targeted List of Prospects

The road to landing a B2B sale can be a long and winding one. But whatever that journey may look like for you, it all starts with understanding your target market and who may have a need for your product

5 lead generation tips for small B2B sales teams
5 lead generation tips for small B2B sales teams

B2B sales can be rough and endless side-to-sides. And when you’re part of a small sales team, the going is even tougher. There are never enough hours to get everything done!

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