B2B sales can be rough and endless side-to-sides. And when you’re part of a small sales team, the going is even tougher. There are never enough hours to get everything done!
The key reason that most people use when they say that cold call is dead is based on inbound marketing. They say that these days, people can easily research what they are looking for, and so you need to design all your marketing towards inbound marketing. They say you need to focus on providing excellent
Lead management doesn’t have to be frustrating. If it is, take it as a sign that something has to change. Marketing could succeed in generating as many leads as you’d like but unless you handle them with care, you could just as easily lose half of them from an inefficient handoff before any of them
In the sales world, there’s a lot of jargon that can cause confusion. Among this list of terms are the labels sales teams put on potential clients—prospect, lead, and opportunity. It seems like these definitions would be straightforward, but they’re hidden behind clouds of doubt. What is a Sales Lead? A lead is basically a
The road to landing a B2B sale can be a long and winding one. But whatever that journey may look like for you, it all starts with understanding your target market and who may have a need for your product. Identifying potential customers or sales prospecting as it’s commonly known is what lies right at