Inbound Marketing - Peakslead

Inbound Vs. Outbound Marketing | PeaksLead

Inbound Vs. Outbound Marketing: The Difference

Inbound marketing was once neatly described by dot com millionaire Seth Godin, as “permission marketing”. It is based on tactics that pull potential customers into the business, rather than ones that push to get in front of them.The easiest way to think of it is like this, if potential buyers find a business, it’s inbound

Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL)

Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated an interest in your company’s product or service in some way. But how does a lead show their interest? Essentially, a lead is generated through information collection, for