6 Tips to Improve Your Chances for Customer Referral
While following up with customers after every sale and quickly acting on the referral that indicate a less than favorable brand experience is a vital component of any referral program, there are a few additional things you can do to increase the likelihood that a customer becomes an active promoter of your brand. Some of
9 Marketing Books You Should Read in 2022
With rapid digitization and continuously changing customer expectations, marketing strategies and tactics must change to keep up with the shift in the business environment. Moreover, the COVID-19 pandemic has completely transformed how businesses operate, forcing marketers to change their strategies further. Marketers who are keeping their brands ahead of the curve during these times can
The Ultimate Digital Marketing Statistics You Should Know in 2022
The digital marketing space continues to change rapidly. What’s effective now may not be as potent tomorrow. It’s important that practitioners from all walks of life stay up to date on the latest marketing statistics and trends. To make sure you have the information you need to grow your business in the coming year, we’ve
The 5 Tips for a Successful Cold Call
The key reason that most people use when they say that cold call is dead is based on inbound marketing. They say that these days, people can easily research what they are looking for, and so you need to design all your marketing towards inbound marketing. They say you need to focus on providing excellent
Marketing Qualified Lead (MQL) vs. Sales Qualified Lead (SQL)
Before we start unpacking the difference between MQL vs. SQL, we need to first go back to the beginning. A lead is a person who has indicated an interest in your company’s product or service in some way. But how does a lead show their interest? Essentially, a lead is generated through information collection, for
5 Steps for an Effective Marketing You Should Know
Successful marketing generates new sales. Some businesses understand this better than others — if you’re reading this, you’re likely familiar with the strong correlation. Driving sales should be a top priority for any business. Creating loyal brand customers is key for small business owners who seek to expand their reach but continue to cater to
7 Email Marketing Tricks you need to know
Email marketing continues to have one of the highest ROIs of any communication medium and consistently outperforms social media. Furthermore, here are a few tips and tricks to improve your performance: Trick 1: Incentivize Signups Incentivizing visitors to sign up for your email newsletter is a great way to boost subscribers. For example, likewise offering
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