Job Description

This role will report to the Marketing Director and will be responsible for producing high-quality and engaging content (i.e., eBooks, whitepapers, presentations, webinars, blog posts, and more) with a focus on accelerating the buyer journey. You will own creating and optimizing full-funnel content campaigns to support lead generation. This position will work closely with the demand generation teams.

RESPONSIBILITIES:

  • Ensure content is compelling, high-quality, entertaining, educational, and appeals to the target audience while driving conversion.
  • Project manage content production from ideation to distribution.
  • Create, edit, and optimize full-funnel content (i.e., blog posts, infographics, eBooks, whitepapers, webinars, reports, and more) to accelerate the buyer journey and fuel lead generation.
  • Analyze content performance and make data-driven decisions to maximize content impact.
  • Collaborate with key stakeholders to produce campaign content to achieve growth objectives.
  • Implement a consistent and cohesive PeaksLead brand identity across all content.
  • Foster a culture that thrives on creativity, curiosity, and continuous learning.

IDEAL QUALIFICATIONS

  • Bachelor’s degree in journalism, marketing, communications, or equivalent experience.
  • 3-5 years of experience.
  • Exceptional ability to tell high-quality, in-depth stories that educate and resonate with target audiences.
  • Excellent interpersonal skills to interface between marketing, creative, and go-to-market teams.
  • Growth mindset with a willingness to receive and provide feedback to improve copy, content strategies, and asset development.
  • Well-organized with excellent planning and project management skills; ability to multi-task and prioritize.
  • Ability to thrive in a fast-paced, dynamic environment (prior agency experience is a nice-to-have).
  • Commitment to stay on top of emerging content marketing trends.
  • Able to work independently in a fast-paced environment
  • Solid verbal and writing communication skills.

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