Content Writer

Job Description

The Content Writer is responsible for helping aid overall PeaksLead blog strategy by writing and editing posts and, working closely with the SEO team to regularly monitor blog performance. The Content Writer will report to the Senior Content Manager and will help PeaksLead hit critical KPIs for blog traffic, conversions, and overall brand awareness.

RESPONSIBILITIES:

• Produce original blog posts that rank well and read clean.
• Serve as a peer editor for PeaksLead blog.
• Ensure a consistent tone/brand voice across all blog posts.
• Understand B2B businesses and their audiences.
• Help manage the editorial calendar for PeaksLead blog properties.
• Brainstorm new blog topics with the SEO team with an editorial eye.

IDEAL QUALIFICATIONS 

• 3 to 5 years of professional experience with blog writing and peer editing.
• Strong understanding of SEO best practices and AP Style.
• Experience using and creating reports from Google Analytics.
• Strategic thinker with the tactical skills to execute ideas.
• Strong sense of urgency and ability to turn projects around quickly.
• Growth mindset with a willingness to receive feedback to improve copy, blog strategy, and performance.
• A willingness to help build stronger blog writing skills within the team.
• Ability to multitask and prioritize varied projects.
• Team-oriented disposition and strong interpersonal skills with the ability to facilitate and own cross-functional collaboration.
• Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change.
• BA/BS in English, Marketing, Journalism, or equivalent experience.