B2B cold email templates are repeatable messages that B2B and B2C sales reps use to craft personalized emails that initiate contact with cold leads. When you use a template that works well with your target audience, you can simply fill in the blanks for each individual cold lead and get many emails out quickly. While there are various types of templates for different prospecting situations, all effective ones follow a similar structure that earns reads and replies. 

To get a better understanding of what it is, let’s think of how business relationships develop in the offline world. Usually, everything starts with a conversation…

Requesting A 10 Minute Meeting

Subject: We tripled revenue for another SaaS

Hello [first Name], 

I have an idea that I can explain in 10 minutes that can get [Company] its next 100 best customers. 

I recently used this idea to help our client [SaaS Company/Competitor] almost triple their monthly run rate. 

[First Name], let’s schedule a quick 10-minute call so I can share the idea with you. When works best for you? 

Sincerely, 
[contact signature]

Explain The Benefits And Features

Subject: Some results [Name of Product] can give you

Hey [First Name],

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them: talked to a colleague, saw your company online, etc.].

[Name of Company] has a new platform that will help your team at [Company]. [One sentence pitch of benefits]. We do this by:

.Benefit/feature 1
.Benefit/feature 2
.Benefit/feature 3

Let’s explore how [Name Of Product] can specifically help your business. Are you available for a quick call [time and date]?

Sincerely,
[contact signature]

Industry Knowledge

Subject: Can we help your [Industry] business?

[First Name],

Because I work so much with [Targeted Industry], I constantly follow industry news. Recently I noticed you’ve [Company Action].

Usually when that happens, [Business Issue] becomes a priority. That’s why I thought you might be interested in finding out how we helped [Vanity Customers] get going quickly in their new direction – without any of the typical glitches.

If you’d like to learn more, let’s set up a quick call. How does [Time & Date Options] look on your calendar?

P.S. If you’re not the right person to speak with, who do you recommend I speak to?

Sincerely,
[contact signature]

Flattery And Compliments B2B

Subject: Here’s a demo for [Company Name]’s [Problem],

Hi [first name],

I love [Company Name] (been a customer for several months) and I’m also a big fan of your blog.

I work with companies like [Company Name] and [Value Prop]. Here’s an example of [Results]

Just wanted to email you and see if [Company Name] might be interested in a similar [Type Of Solution].

I made a demo for you based on [What You Based It On] to show you what it might look like: [Link/Attachment]

Is this something you guys would be interested in?

Sincerely,
[contact signature]

Press & Media Intro

Subject: [Company] featured in the press subject:

Hi [Contact First Name],

I found an article on [INDUSTRY/COMPETITION/FIELD] and thought of you.
This article appeared in [PUBLICATION/WEBSITE/BLOG]. I thought it did a good job of capturing the dynamics of [THE SITUATION]: [LINK].

I’ve been thinking about this because my company is struggling with the same issue. Although we just launched [FEATURE/PRODUCT] and recently signed [CUSTOMER/COMPETITOR], we’ve been working on [ISSUE], like [THE COMPANY PROFILED].

I’d like to follow up about this with a quick phone call. Do you have 20 minutes to speak with me at [TIME AND DATE] EST?


Sincerely,
[contact signature]

Social Media Cold B2B Outreach Template

Subject: Amazing work you’re doing at [Company]

Hey [Contact First Name],

We haven’t met in person, but I’ve been impressed with your [WORK/LEADERSHIP/BLOG] for some time. [Details about how this has made an impression on you].

This isn’t a particularly easy environment to excel in. Amazing work.

I was wondering if I could ask you a couple of questions. My company is having some success with [PRODUCT/SERVICE], but your insights could really help us accelerate.

I was wondering if I could ask you a couple of questions. My company is having some success with [PRODUCT/SERVICE], but your insights could really help us accelerate.

Sincerely,
[contact signature]

Congratulatory Introduction Email Template

Subject: Super impressed!

Hey [Contact First Name],

You and your team have really accomplished something. The [FEATURE/PRODUCT/PRESS MENTION] yesterday is making a big impression with the people I talk to. I wanted to reach out and say congratulations.

My company has also been doing pretty well. We recently announced [CUSTOMER/COMPETITOR] as a client for our [PRODUCT]. Maybe something like this could help you continue your impressive momentum?

I’d like to follow up about this with a quick phone call. We can cover the important issues in 20 minutes. Can I call you at [TIME AND DATE] EST?

Sincerely,
[contact signature]

B2B Cold Outreach Email

Subject: Instant insights on your data,

Hey [Contact First Name],

[Your Company] allows you to deeply understand every user’s journey with instant insights for everyone on mobile and web. Based on reviewing [Company]’s business, I believe there is a great opportunity to discuss further.

How is your availability to catch up for 15 min this week?

Sincerely,
[contact signature]
Connect with us: Facebook | Twitter | Blog | MeetUp

Cold email template round recent events or achievements by your prospects.

Subject: Congrats on {{Event}}! Have you thought of {{business value}}?

Hey {{FirstName}},

Since I work so much with {{your targeted industry}}, I constantly follow industry news. I’ve noticed that you recently {{company achievement}}. Congrats!

Usually when that happens, {{business value}} becomes a priority. That’s why I thought you might be interested in finding out how we helped {{similar company}} get going quickly in their new direction – without any of the typical glitches.

If you’d like to learn more, let’s set up a quick call. How does {{specific day and time}} look on your calendar?

Regards,
{{Signature}}

A clear and direct cold email template

Subject: {{Company Name}} <> {{Your Company}}

Hi {{FirstName}},

My name is {{Your Name}} with {{Your Company}}. We help {{specific company type}} with {{one liner}}.

I wanted to learn how you handle {{thing your company handles}} at {{Company Name}} and show you what we’re working on. Are you available for a brief call on {{time options}}?

Regards,
{{Your Name}}

Reach out to website visitors

Subject: Want to talk more about {{topic}}?}}

Hi {{First Name}},

I noticed that your colleagues at {{their company}} visited our website and downloaded the case study on {{topic}}.

I was wondering whether you were trying to learn more about how you might improve {{business process}}. So, I would be happy to setup a quick 10 minute consultation with our in-house {{topic}} experts.

Let me when you would like to set it up. Looking forward to hear from you.

Regards,
{{Your Name}}

Follow up email template

Subject: RE: {{same subject used in the first touch}}

Hi {{First Name}},

It’s {{Your name}} again. Just touching base from few weeks ago.

Would love to have a quick conversation to see if I could help you with your {{give a solution to their problem}}.

Are you available {{timing options}} for a quick 10 minute call?

Regards,
{{Signature}}

Add value by educating customers

Subject: All you need to know about solving {{challenge}} – see attachment

Hi {{First Name}},

This week, we published a FREE guide that shares our insights into how you can {{what it includes}}.

Based upon our experience working in the {{Sector}} industry, we’ve seen many businesses struggle with {{Challenge}}.

If you also had problems with that, you’re not alone. In fact, it is something that we have been working with other clients for the past {{X}} years. 

And now we have documented all our learnings in this guide: {{Link}}

Please let me know what you think, or if you’d like to arrange a call to chat further.

Regards,
{{Signature}}

Customer Success Story / Case Study

Subject: How we helped {{Customer Name}} improve {{Metric}}

Hi {{First Name}},

One of our clients – {{Customer Name}} was able to improve {{metric}} by {{improvement number}} percent. Is this something that interests you?

Then you may also be interested to take a look at a few of our recent case studies about how we helped businesses just like yours to achieve {{goal}}.

Please let me know what you think, or if you’d like to arrange a call to chat further.

Regards,
{{Signature}}

Conclusion

Use these templates as a starting point to write your own email copy. But before you actually use that copy in a campaign, be sure to test the deliverability of that email following these steps.